JOIN THE CHALLENGE!
The Not Laughing Cow

WHY IS SHE NOT LAUGHING?

She’s been laughing for more than 100 years. Laughter is who she is. So, what just happened?

Well, she went out into the world to see what people were laughing about, but instead, she found people arguing … over petty little things. Like Oxford commas. Reclining airplane seats.
And group chat etiquette.

She realized somewhere along the way we started taking the little things a bit too seriously. Creating wedge issues out of just about anything.

So, the question isn’t why she stopped laughing. The question is, what are we going to do about it?

THE NOT LAUGHING COW

A WEDGE IS MEANT TO BRING US JOY

But wedge issues are dividing friend groups, families, and total strangers.

A wedge of The Laughing Cow cheese, part unwrapped

SEE IT FOR YOURSELF

LET'S MAKE HER LAUGH AGAIN

Join the challenge! It’s time to do better, come together and help make The Laughing Cow laugh again.Here’s how you can bring her laugh back:

Post your video using #SPREADTHELAUGH

HOW TO JOIN

  1. OWN IT

    Record a quick video sharing the petty argument that is currently driving a wedge between you and your partner, your sibling, your friend, your roommate, or a complete stranger on the internet. Start by saying: “Here’s my wedge issue...”

    KEEP IT LIGHTHEARTED:
    No politics. Nothing heavy. Just the stuff that shouldn't matter and somehow does.

  2. MAKE A PLEA

    You don’t have to give in or agree with the other side. Just show it’s ridiculous to fight over the small stuff. It's time to come together, let go of the divide and laugh again. End your video with a direct plea:

    Ask The Laughing Cow to
    laugh again.

    Post your video using #SpreadTheLaugh

  • "Here’s my wedge issue… The toilet paper roll. It has to go over. My wife hangs it under. She knows I hate it and she does it anyway. I flip it back every time. I flipped it at her mother's house once.

    (Plea) I'm hearing myself say this. Oy. It’s not worth the fight, it’s just toilet paper! Laughing Cow, please laugh again!”
    Marcus, Chicago, IL
  • “Here’s my wedge issue… My brother says graffiti is vandalism. All of it. But there's a mural six blocks from his house he takes a picture of every spring. I brought that up. He said that one's different because the city paid for it.

    (Plea) We’re siblings, we love each other more than our graffiti opinions. We’ll do better. Come on, Cow. Laugh again?”
    Dee, Savannah, GA
  • "Here’s my wedge issue… I'm the green bubble in my family's group chat. My sister screenshots the whole thread and texts it to me separately so I can see what I'm missing.

    (Plea) Four years of this. Neither of us is backing down and I'm not sure either of us remembers why. It makes absolutely no sense. I love my family, green bubbles and all. Come on Cow, laugh again.”
    Priya, Portland, OR
Show Marcus, Chicago, IL Show Dee, Savannah, GA Show Priya, Portland, OR